We often discuss the importance of email marketing on this podcast, and this episode is no different. There is no other platform that allows you to own your continually curated list, and no fear that it could all disappear tomorrow if Facebook or any other platform you use to market on suddenly disappeared. That email list of yours is still there, and it's still your property.

We spoke with Jenna Tiffany of Let's Talk Strategy, who also is an evangelist of email marketing. She got us excited about some new email marketing trends to look out for this year, and clued us in on some of her tired and true tips – including building and keeping your list clean -that continue to help propel her client's businesses forward.