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In this episode, Peter and Dave discuss the importance of effective organizational change management in digital transformations. They highlight that simply implementing new processes and systems is not enough - organizations must also carefully manage the human aspect of change. This includes understanding the intangible factors and behaviors that can derail well-designed transformations. They emphasize the need to get close to the actual end-users, observe their behaviors, and adapt accordingly instead of relying solely on high-level communications.

This week's takeaways:

• Organizational change management is essential, not optional, for successful digital transformation.
• Go beyond just communications - understand real end-user behaviors and intangible adoption factors.
• Build capabilities to collect user feedback/telemetry, learn from it, and adapt the change process accordingly.

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