Cultural context can make or break your ability to close top talent across regions.

Alexandre Corbin, Head of Talent Acquisition at Tabby, joins Shannon Ogborn to share how his team adapted recruiting strategies to local norms while scaling one of the Middle East’s fastest-growing fintech companies. From launching operations in Egypt to navigating hiring compliance in Saudi Arabia, he explains what changes when you hire with cultural awareness.

Alexandre shares how hiring local recruiters, shifting communication styles, and focusing on face-to-face interaction improved pass-through rates and candidate experience in high-volume markets. By combining context-aware data with empathy, his team rebuilt trust and engagement across three regions.

Key takeaways:

• Local context changes candidate behavior: Small missteps can derail high-volume hiring in new regions
• Trust begins with proximity: In-person recruiting shifts perceptions faster than online touchpoints
• Data reveals gaps, not reasons: You need cultural fluency to understand what metrics miss

Timestamps: 

(00:00) Introduction

(00:33) Meet Alexandre Corbin

(01:46) How culture shapes every part of hiring

(04:12) Why Tabby hired local recruiters early

(07:58) Understanding employer reputation in the market

(08:53) Rebuilding trust and employer brand in new markets

(11:27) What changes and what stays the same

(13:47) Adapting interviews for cultural expectations

(16:44) Using cNPS scores to shape strategy

(19:58) What funnel data reveals about cultural mismatch

(22:56) The results of changing the candidate journey