December 10, 2023

Embracing Change and Innovation: Career Growth, Rethinking Marketing Strategies, and the Impact of AI in Business with Executive Mitch Speers | Ep 762

15 minutes

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BuyerForesight's Chief Revenue Officer, Mitch Speers, joins Coruzant Technologies for the Digital Executive podcast. Mitch shares insights from his extensive career in sales, marketing, and technology. Spears discusses the importance of accountability, curiosity, and being well-informed as key factors for professional growth. He advises against getting entangled in office politics and emphasizes cultivating genuine curiosity in one's field.

Spears challenges traditional marketing approaches, highlighting that understanding prospects, rather than just existing customers, can provide valuable insights into market needs. He also delves into the concept of Audience-Based Marketing (ABM), proposing a shift from traditional account-based marketing strategies. This approach focuses on building relationships and communities, providing value without immediate sales expectations, and engaging prospects who are not yet ready to buy but might be in the future.

Finally, Spears touches on the impact of generative AI in the industry. He cautions against complacency in the era of AI and stresses the importance of going beyond the superficial use of technology to stand out in the competitive business landscape. His advice to young professionals is to avoid laziness, engage deeply with their field, and seek mentorship for career success.

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