Is artificial intelligence going to take over the world? Have big tech scientists created an artificial lifeform that can think on its own? Is it going to put authors, artists, and others out of business? Are we about to enter an age where computers are better than humans at everything?

Linguist Emily M. Bender and sociologist Alex Hanna make clear that kind of thinking is a symptom of a phenomenon known as “AI hype.” Hype twists words and helps the rich get richer by justifying data theft, motivating surveillance capitalism, and devaluing human creativity in order to replace meaningful work with jobs that treat people like machines. In The AI Con: How to Fight Big Tech's Hype and Create the Future We Want (Harper, 2025), Bender and Hanna offer a, and wide-ranging take-down of AI hype across its many forms. They show you how to spot AI hype, how to deconstruct it, and how to expose the power grabs it aims to hide. Bender and Hanna expose AI hype for what it is: a mask for Big Tech’s drive for profit, with little concern for who it affects.

Alfred Marcus is Edson Spencer Professor at the Carlson School.

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