When it comes to the design and marketing of educational experiences—particularly those from trade and professional associations—there is an emotional element that is often lacking. But tapping into people’s emotions is perhaps one of the best and most effective ways to convey your brand and your mission. In this episode of the Leading Learning podcast, Jeff Cobb talks with Graeme Newell,co-author of Red Goldfish: Motivating Sales and Loyalty Through Shared Passion and Purpose,  about emotional marketing including what it is, why it’s important, and ways to implement it.

Full show notes available at http://www.leadinglearning.com/episode94.

Highlighted Resource – A series of 3-minute emotional marketing lessons from Graeme Newell – there are more than 40 videos and they are a great way to learn what emotional marketing is all about and how to do it.

Thank you to YourMembership, the podcast sponsor for the third quarter of 2017. YourMembership’s learning management system is specifically designed for professional education with a highly flexible and intuitive system that customizes the learning experience. YourMembership’s LMS seamlessly integrates with key systems to manage all of your educational content formats in one central location while providing powerful tools to create and deliver assessments, evaluations, and learning communities.