Few companies have been able to create the kind of employee engagement culture that produces world-class leadership and business success like Southwest Airlines. In this interview, Ginger Hardage, Senior Vice President of Culture and Communications, reveals the philosophy, tools and techniques – as well as the business impact – of the engagement efforts that have made Southwest the envy of the airlines industry. It all starts with clear expectations for all employees and a commitment to doing whatever the company can to support people in living up to those ideals – a warrior spirit, a servant’s heart, and a fun-loving attitude.

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