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Employees as Brand Advocates: IBM's Ethan McCarty Talks to Marketing Smarts [Podcast]
IBM's Director of Social Strategy and Programs Ethan McCarty talks about how (and why) the company selects and showcases the social media posts of employees from across the organization.
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By MarketingProfs
4.5
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IBM's Director of Social Strategy and Programs Ethan McCarty talks about how (and why) the company selects and showcases the social media posts of employees from across the organization.
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