Empowered Agency Podcast

When you’re just starting out there are a lot of things you want to offer client, especially when they ask for it. You’re in service mode and creating something new makes sense. But if you’re a couple years in and you still have that service listed, is it still beneficial to your agency? In this podcast we deep dive into knowing when to remove a service from your offer list. 

See full show notes for all episodes at kateahl.com.

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Are agency owners really short-changing themselves by trading time for dollars? It’s a phrase the online industry has used for a while but it has roots in some interesting places not built for agency owners. So let’s dive into what it means and what you can do to figure out what your time is worth.

Onboarding is where your clients can get buyer's remorse. If you skip the important steps to caretake for them and lead them through the process you’ll lose out on their trust and pave the way for a bumpy relationship going forward. 

Onboarding is KEY! It's not only a time for your client to hand over the check but it's also a time for you to show them how you'll wow them. How your services are a step above the rest. They are clear, provide leadership, and comfort that they made the right decision.

Take time out to either ask a friend to evaluate, learn from feedback and refine to be the best it can be. 

Running your own business is hard. When clients depend on your for the deliverables. Plus you’re the marketing person, and the visionary, and the team manager, it’s so much to straddle that at times it feels like you should just give up. Here are a few tips for navigating burnout.

One question I get repeated is what’s my ROI? And how do you track? So let’s dive into how you can track your client's progress and figure out what numbers are important to them and you.

It’s so tempting to launch something new in our agency if we’re bored or feeling tired of our current offer to clients. But before you do that make sure you ask yourself these critical questions. If the answer is yes, make sure you create a full roadmap of how this service will be implemented in your agency.

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Scaling is this big word I think fancy marketers use to sound cool. But what does it really mean? How does it fit in your agency model? We’re diving into types of scaling and the 3 things I think every agency owner needs to grow.

It’s easy to think there is a one sized fits all for agencies but it’s really all about the type of service you want to provide and how you want to provide it. Today we’re diving into the boutique agency model vs. plug and play.

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It was a hard $7000 lesson but it taught me more about how to serve clients than anything else has in a long time. Instead of resenting the money spent I'm sharing with you my experience, the takeaways, and what we learned about continuing to improve our services. 

In season 3 of the podcast we’re diving into the stuff no one talks about as it pertains to running an agency. Things like burnout, systems vs. processes, trading time for dollars, education, and keeping yourself in learning more. It’s the conversations that usually happen in the margins at events while having lunch. The ones where you take away an ah-ha moment you’ll never forget. 

I’m going to try to bring some of those conversations out into the open and share with you my experience.

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We're getting rid of the old and bringing in the new -- The Kate Ahl show is now the Empowered Agency Podcast.

Still the same great focus on helping you grow your agency but just with a new name and focus.

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