Empowered Agency Podcast

That title sounds funny but it’s true. You need to really like serving people to make the agency model work. Not only clients but your team too. 

Seems kind of obvious but…you would be surprised at how many people I talk with that have a hard time with customer service. Either they have never worked in a retail environment or it’s just not their favorite. 

Those who have a service-based business can get caught up in helper mode or people-pleaser mode. And if you're not careful, that eats into your profit margins.

It's a delicate dance of serving and putting up some gates around your time.

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This week I’m interviewing one of my students, Christine, about her experience in growing her client base to over 40 in just a year.

We discuss how she grew so fast, what was her greatest struggle, and what were the greatest wins.

In our episode, we also talk about what supported her through that growth when it came to system and structure.

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To find the show notes visit kateahl.com/7

Leading a team of people is not for someone who doesn’t like people, but if you already have a few people working for you in your business, it would be worth your while to invest in your leadership development.

Learn more about our programs at kateahl.com/6

Often we lead with knowing who we WON’T work with but it’s just as important to know who you will work with.

You'll need to create the perfect fit system as well as know how to fire the clients that are not a good fit.

Learn more at kateahl.com/5

There’s this weird place when you’re growing your agency where you feel stuck. You know you need to hire but don’t know who to hire or when. It feels like a big mountain in your way. You can’t figure out a way over or around it. 

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No one wants emergencies in business, but when you’re working with clients day to day it makes it much harder to step away when something comes up suddenly. Having had a few major emergencies in my business thus far, I’ve learned a bit about what works and doesn’t work.

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Business coaching has been an integral part of my business. It’s something I need to help bring wisdom guidance and stability. Here’s a little bit of what I’ve learned about finding a coach and how it’s helped me along the way. 

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In 2014 I started a business as a way to make money for my family. Little did I know what it would morph into and how it would unlock my passion for leadership, team building, and teaching. Here’s the story behind starting a marketing agency.

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I’m Kate Ahl and welcome to the Empowered Agency podcast.

I’m An Agency owner, team builder, passionate teacher, coach, guide, and leader. 

What started at the kitchen table in 2014 as a dumb idea, morphed into something I never would have expected. A CEO of a 7 figure agency, serving hundreds of clients and providing meaningful employment to over 35 team members. 

With the start of this accidental business, it ignited what I was meant to do all along. 

The interactions with clients brought out my love of serving and helping. 

The new team hires revealed my gift of seeing strengths in others and helping them grow into their full potential. 

The business structure tapped into the leadership trait someone called out in me when I was just 15. 

It’s been 8 years of failures, mistakes, joys, wins, learning lessons, and more. It’s been coaching, masterminds, marketing, and personality tests. 

By no means do I have the whole agency ownership thing figured out, but I do have some wisdom lessons that I’m willing to pass on to others in a service-based business. 

This podcast Is just that, simple lessons, takeaways, and stories from my experience as an agency owner. My hope is that you’ll be challenged, inspired, encouraged, and motivated to continue to serve your clients in the best way possible.

And ultimately, that you’ll get to a point where you’re out of the weeds of the service owner details and into the place of the CEO of your agency where you can lead, grow, and scale to impact clients and your team.

As you listen to this podcast, please share it with other service providers and agency owners who need a bit of encouragement as well. 

With that, let’s dive into the Empowered Agency Podcast.