Empowered Agency Podcast

 In season 2 of the Kate Ahl show, we’ve covered a variety of ways to get clients for your service-based business. In this episode, we recap all the options and I leave you with a call to action for how you can put into action one method in Q3 that you can master. 

I'm looking for your ideas for season 3. Send me an email at hello {at} kateahl.com

Social media can be a giant time suck if you’re not careful, but it can be a good tool for building awareness about your services. But you have to know why you’re using each platform and the goal you have for it.

To read more about this podcast go to kateahl.com

Content marketing doesn’t have to be part of your lead strategy. If you're into cold leads then it may not work, but if you want to show your authority, this may be the best way. 

Here is my story and some of my favorite resources. 

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When someone refers a potential client to you that is a big deal. Not only does it mean that this person thinks highly of you and trusts you with this referral, it means that you’re the main person they think of when it comes to this service. That’s a big deal and should be held in high regard.

In this episode, we're going to talk about what referrals are, how to get them, how to thank people, and what type of fee or commission structure you want to set up.

Make sure you subscribe to my weekly email and follow me on Instagram.

Today I’m interviewing one of my Pinterest Agency Masters students who recently stepped out in a big way to discover not only a new form of lead gen but also that she could give up small products as a way to get more clients. What resulted from this leap was incredible.

Would love to hear more about this after you listen.

DM me on Instagram.

Learn more about our programs and how to work with me at kateahl.com.

Email marketing is really important to your business but if used improperly then pretty soon readers will leave those emails unopened in your inbox. Learn how to use email to show your expertise and get new leads.

This season we’re going deep into getting leads. So far we’ve tracking, how to attract clients, and if small offers actually get you clients. Make sure you go back and listen to the first few episodes of the season.

Make sure you subscribe to our weekly email at Kate Ahl. And follow on Instagram.

There is a lot of discussion about these so-called small offers that can help lead to clients signing. However, when you pull back the curtain on the intent of the person buying the small offer it doesn’t line up with the profile of a person who will buy your monthly management packages. So are these worth your time?

In this podcast we go deep on the following:

• What is a small offer or tripwire?
• What are they commonly used for and in which environment?
• What is the intent of the person buying the small offer?
• Learn or Let go
• The profile of your ideal client.

So do these have a place in a service-based business?

DM me on Instagram to share your experience.

So you want more clients and are either nervous or don’t know how to attract them to you. In this season’s podcast series we’re talking all about Lead Gen and how to get more clients. And to also think strategically about where those places are and how to put yourself in their path.

In this episode we talk about 4 ways:
Content Marketing
Email Marketing
Social Media
Referrals

Think about which one you want to invest in this year and go deep.

Also, Pinterest Agency Pro closes on April 12th, 2022 so if you're interested in the coaching program, click to learn more.

Share with me your takeaway on Instagram. 

Tracking who, what, when, and where of client inquiries is not only important to your client acquisition but it’s also important to your marketing. It tells you where to go and where people are finding you.

In today's episode, we cover the pathway that clients go through to sign up for your services and call.

Then we dive into what you need to be recording to gather the best data for marketing in the right spaces for new clients. Relying less on gut and more on data.

I’d love to hear from you. Are you tracking client inquiries? What are you learning from them if you are? DM me on Instagram.

We’re kicking off season 2 talking about Lead Gen. This is a fancy word for getting clients. I’m sharing my lessons, takeaways, thoughts, stories, and more about what has worked and not worked when it comes to getting agency clients. 

In this season we’re going to go deep on getting clients through the following and whether or not they work for agency owners:

• Small offers (sometimes called tripwires)
• Email marketing
• Content marketing
• Referrals
• Social Media
• Tracking how people are finding you

And so much more.

After listening DM me on Instagram to let me know the best way you're getting clients!
https://www.instagram.com/kateahlshow/

Pinterest Agency Pro opens April 4! Click here to join!