In this episode of Healthcare Happy Hour, David Saltzman speaks with Pat Kelly, executive director and CEO of Your Health Idaho. They discuss the evolution of the health exchange since its inception in 2013, the critical role of agents and brokers in the enrollment process, and how a private sector mindset has enhanced customer experience. Pat shares insights on maintaining a competitive insurance market in Idaho, operational efficiency, and the impact of local agents in rural areas. They also address the potential implications of post-COVID subsidies and future innovations for sustainability.