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In this episode of The Digital Executive, Brian Thomas speaks with Purvanshi Mehta, co-founder of Lica World, a pioneering startup leveraging AI to transform the design industry. Purvanshi discusses how Lica’s innovative video AI assistant enables businesses to streamline content creation, reducing the repetitive tasks designers face and enhancing creativity. She shares her insights into how AI complements human artistry, allowing designers to focus on strategic and artistic work. Purvanshi also explores future trends in AI, such as AI avatars and personalized content, poised to revolutionize the creative landscape.