Willemijn Schneyder and her team are changing the game for post-sales support. Willemijn is the CEO and proud Founder of SwipeGuide, a next-generation instruction software that provides an intuitive way to create enhanced-reality work instructions.

So how is this creating a revolution? Well, you're going to hear about that in this week’s show. Before venturing out into the world of entrepreneurship, Willemijn was in marketing, e-commerce, and, more recently, new product development. She was no stranger to matching organizations with technological solutions, and this paved the way for SwipeGuide.

In this episode, she gives a detailed overview of what SwipeGuide does and how it works. She also explains how it's tapping into the previously overlooked knowledge of frontline workers. Willemijn touches on the topic of diversity and bias in the workplace and discusses why she believes crowdsourced solutions like SwipeGuide are the future of manufacturing.

In this episode, find out:

• What SwipeGuide does
• Insights into Willemijn’s career before SwipeGuide
• How Willemijn’s background in retail and consultancy prepared her for entrepreneurship
• How SwipeGuide was founded
• How SwipeGuide evolved from a home user manual into an industrial manual
• A practical example of how SwipeGuide works
• The role of frontline workers in developing SwipeGuide’s scope
• How Willemijn leads a distributed team
• Willemijn’s take on inclusive leadership and tackling unconscious bias
• What lies in the future for SwipeGuide

Enjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback

from Manufacturing All-Stars like you that keeps us going!

Tweetable Quotes:

• “Though frontline workers aren’t the ones that buy from us, they embrace us — so we serve them so they can adopt the solution, create the content and get the results.”
• “There's much more recognition of the expertise that frontline workers have in the industry and the vital importance of their skill sets than ever before.”
• “A lot of what’s wrong with technologies today is they’ve been built by teams that aren’t diverse.”

Links & mentions:

• SwipeGuide, a collaborative, cloud-based work instruction platform that captures frontline knowledge to shape and enhance work processes in minutes
• Lagunitas Case Study, a video featuring how one of Heineken’s largest brands is leveraging SwipeGuide
• In Den Uiver, a whiskey bar in Haarlem, Netherlands

Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.