Mark Grether, SVP of PayPal Ads, will explore how PayPal is reimagining advertising by turning SMBs into both ad buyers and publishers. Using transaction insights, PayPal's tools like Storefront Ads create an ecosystem where small businesses can monetize sites and acquire customers with precision.

Small and mid-sized businesses (SMBs) face mounting challenges: rising ad costs, shrinking organic reach, and cookie deprecation making customer acquisition harder than ever. As inflation impacts spending, SMBs need new revenue streams.