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Sigma Promotions' Founder, Nikki Pett, joins Coruzant Technologies for the Digital Executive podcast.  Nikki Pett, a seasoned entrepreneur, author, and high-performance coach, shares her journey and insights into personal and professional development. Leading Sigma Promotions for over 23 years, Nikki's initial drive for success shifted from achieving top sales and industry awards to fostering a transformative environment for her team. Her company, initially a promotional products and marketing firm, evolved into a platform for personal development, significantly impacting her team's confidence and capabilities.

Nikki's approach to relationship marketing, detailed in her book "Relationship ROI," focuses on creating deep connections in a digitally distracted world. This principle, based on engaging, valuing, and appreciating every individual, extends to her leadership style, emphasizing strong connections with team members.

Her passion for personal development led her to embrace high-performance habits, a concept she learned from Brendan Burchard. These habits, practiced consistently, enable high achievers to operate effectively without burnout. Nikki's experience as a certified high-performance coach further fuels her dedication to this approach.

Technologically, Nikki utilizes applications that offer quick, customized solutions, like creating personalized catalogs for clients, enhancing efficiency in her business. This integration of technology and personal development underscores her commitment to continual growth and excellence in her professional journey.