Strategy, Outcomes, people and process first, then technology. That’s a pretty good rule of thumb, but for that to succeed the business and IT leaders need to be in lockstep to put the right stack in place for the right outcomes, now and in the future. This is a podcast audio version of a webinar featuring of course Lauren Livak, Director of the Digital Shelf Institute and driving force behind the Digital Shelf Playbook series from the DSI, and our special guest, Matt Powell, Chief Technology Officer at FTD, a 112-year old floral gifting marketplace powered by a network of 10,000 small business florists, grocery stores, and retail gift shop. Matt and Lauren dug in deep on how to achieve that business and tech partnership for success.