Do you sometimes feel icky about self-promotion? Or unsure what to do to get the word out? Check out this favorite episode listened to many times over for its valuable and straight-forward content! In this rich double-interview with Emily Zisman, a singer/songwriter who wants to know how to promote her work, and Arya Jha, a marketing & PR booking agent, who wants to share her insider expertise with entertainers - you’ll hear about the 70:20:10 rule, you’ll get creative marketing ideas, and learn exactly what booking agents are looking for when they produce shows. And this is just the beginning. In Promoting Your Work Part II (see E9) we’ll go deeper and take a look at the “inner game” mindset shift you need to make in order to get out there and actually start promoting your work. Listeners can pick up their free gift, Build Your ‘You Are ‘Da Bomb!’ Bio Minicourse, at http://www.PerformersandCreatorsLab.com/PodcastGifts.com