As usual, brands must consider their target audience when developing their messages, and this expectation is intensifying as consumers place greater emphasis on brands' actions. People relate to positive messages around social issues such as the environment, coronavirus safety, and systemic racism; therefore, how a business or brand positions itself can impact consumer loyalty.

It essential for businesses and brands to recognize diverse cultures and different values. We all have unconscious biases and draw from our own experiences as our default, and this makes it hard for marketers to spot when a marketing campaign is not as inclusive as it could be.

Therefore, we must monitor diversity and inclusion in marketing, and there are different ways to do this. In this episode, we explore how we can do this and ensure we reach every possible consumer group and leave no-one out.