Since the beginning of this podcast in 2015, I’ve thought a lot about how I can use YouTube to maximize the impact of STC. I’ve pondered many questions about the sustainability of this endeavor and whether I should be creating separate content on YouTube or simply repurposing these podcast episodes on YouTube.

As a result of coaching, taking courses, and obsessively (nerdily) studying YouTube, I have decided to finally leap into YouTube in 2024. In today’s session, I’ll share what went into this decision for me and what you should consider as a current or aspiring therapist podcaster.

You’ll Learn:

1. How our fears are usually rooted in some sort of trauma or feeling unseen or unheard
2. Top considerations for me in starting out on YouTube:
3. YouTube is intentionally appealing to podcasters and is becoming an ever more popular podcast platform.
4. Putting a video editing team in place makes the jump to YouTube much easier.
5. YouTube (owned by Google) is very beneficial for discoverability and SEO.
6. I plan to use the best of both playlists (podcasts, YouTube) and feed platforms (Facebook, Instagram, and LinkedIn).
7. I plan to use “Walden months” to prioritize self-care and big projects. (My inspiration is the commitment to be a fully present family man and what I learned from Tim Ferris’ 2020 blog, 11 Reasons Not To Become Famous.)
8. How I plan to keep you updated and document my YouTube journey in the weekly STC Newsletter
9. Why I’m grateful for the support of STC listeners on this new path that has me feeling vulnerable, nervous, and fearful

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