So Shein has bought Everlane and it's freaking people out.

This feels like the right time to throwback to 2019, and my one-on-one with Everlane's founder Michael Preysman.

I found it super interesting to listen back to what he said 7 years ago about why he built the brand, what inspired him, and his hopes for changing the game around sustainability. He ended up selling to LVMH-backed private equity firm L Catterton in 2020, and as such was not involved in the Shein acquisition. But in a yet another plot twist, he's just announced plans to return with a new offering, that he's calling Still Radical. Questions: will anybody buy it? Who else feels let down? Can someone please press pause on sustainable fashion's Twilight Zone/Black Mirror nightmare moment for corporate #sustfash ?!

I'll be back next week with Series 13!

Want more encores in the meantime? Here's the Episode on How Shein Makes Clothes So Cheap.

Hosted on Acast. See acast.com/privacy for more information.