Selling the Couch

ENCORE: Where Should I Focus My Online Course Marketing?


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Our Featured Guest for today’s call: Heather McKenzie, LCMHCS

Heather McKenzie came through Online Course School as a beta student back in the fall of 2021. Online Course School is a live, eight-week experience that takes your online course from a simple idea all the way through the development stages so that you are ready to record. Heather created a course specifically focused on anxiety that can be found at Dial Down Anxiety. Like most of us who create an online course, she faced a common struggle about how to handle marketing time and costs to promote her course. Join us to hear the coaching call!

McKenzie Counseling 

You’ll Learn:

  • How to handle logistical challenges in the online presentation of your course
  • Why Heather’s course is an eight-week course to help people understand anxiety and DBT emotion regulation skills
  • How marketing options for an online course can be overwhelming for most people 
  • How to pinpoint your own superpowers in teaching and the style that works best for you
  • How to structure the content levels for promoting your course in six-month blocks:
  • Start with webinars, both free and paid.
  • Offer a downloadable guide or cheat sheet.
  • Use a core blog post as a stand-alone feature that blows people away.
  • Tips from Melvin about content levels:
  • Offering too many things can confuse people, so stick with one core webinar.
  • Less is more!
  • Be thoughtful about using the words “webinar” and “workshop” so as not to intimidate people.
  • Link your blog post videos to YouTube to drive more traffic back to your webinar.
  • Consider that high-quality offerings through webinars, guides, and blog posts help to establish your authority as an expert and give people value that keeps them returning.
  • How podcasting can help with future promotion by giving a call-to-action to your webinar
  • Why you need to take notes during the first offering of your course with beta students to know what content resonates the most; that content can be used for future free webinars
  • In summary, five tools to market an online course that have evergreen potential:
  • Webinar (start with live ones and then transition to evergreen ones)
  • Downloadable guides or cheat sheets
  • Core blog post
  • Select podcast episodes
  • Mini-podcast 

Resources:

Want to launch your online course?

Join our Free 90-Minute Workshop happening on December 10th: Will AI Make My Course Irrelevant? Save your spot at sellingthecouch.com/aiwebinar

Check out our new membership site that’s launching in January! Find out more and join the interest list for Haven. 

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Selling the CouchBy Melvin Varghese, PhD

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