This week on TellyCast, Justin Crosby sits down with Ofcom’s Director of Broadcasting and Media, Cristina Nicolotti Squires, for a deep dive into the regulator’s urgent six-point action plan to save public service media in the digital-first era. 

With younger audiences flocking to YouTube, Netflix and TikTok, and PSBs losing share, is the UK’s broadcast model reaching a breaking point? Christina unpacks the tough questions: securing YouTube prominence, the future of Freeview, public funding for news and kids content, and why media literacy and strategic collaboration are vital to survival. Essential listening for anyone working in public service, digital-first or social video production.

Includes key insights on:

• Why PSBs are losing visibility and what can be done
• The digital terrestrial TV dilemma and future of Freeview
• AI, misinformation and media literacy in the online content era
• Whether it’s already too late to save UK public service broadcasting

Listen now and stay ahead of the changing media landscape.

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