Your customers are the key to strategic success.

In this episode of The Chemical Show, host Victoria Meyer delves into the importance of engaging customers early on to de-risk business strategy. Victoria shares valuable insights and strategies for effectively engaging customers and stakeholders during key business changes and decisions. Discussing the benefits of introducing a new product or service and involving customers early in the development process, Victoria explores the barriers and fears that may prevent business leaders from seeking customer feedback and provides strategies to overcome them. 

Learn more about the following in this episode:

• Why early Customer and Stakeholder Engagement matters
• Managing Risk - a key leadership role
• Engaging your customers to build ambassadors 
• Time is money: Ask the right questions early, to increase success later
• How to engage your customers

Using real-life examples from industry leaders like Shell and Ford Motor Company, Victoria emphasizes the need for customer and stakeholder engagement to inform decisions, test assumptions, and create successful strategies. Join Victoria for this insightful episode to learn how proactive customer engagement can help de-risk your business and build strong relationships with your target market.

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Additional links:

Focus: The manufacturing backlash: No factory in my backyard

Data-Based Insights Into The Customer Experience With Kevin Huntsman

Shell Chemicals

Ford Motor Company