Summary:

This week on How to Win: David DeWolf, President and CEO of 3Pillar Global, a software product development company. 3Pillar Global was founded in 2006 and now has over 2000 employees with annual revenue of over $100M. In this episode, we discuss going beyond a great product offering, why leaders should regularly reinvent themselves, and why scaling company culture is key to successful growth. I weigh in on innovating for customer value, why you should always be generous with your knowledge, and why success depends on being clear when it comes to your obstacles.

Key Points:

• How David created his own software product niche based on client satisfaction (01:04)
• I share my thoughts on innovating for customer value with a quote from Nest's Tony Fadell (03:17)
• David breaks down the problem of commoditization in software development and how 3Pillar Global sets itself apart (07:19)
• I discuss what makes a great product team with a quote from the Silicon Valley Product Group's Marty Cagan (09:03)
• How 3Pillar Global communicates its market niche (10:22)
• I stress why you should always be generous with your knowledge with a quote from Seamless.AI's Brandon Bornancin (12:27)
• David talks about some of the strategic trade-offs that 3Pillar Global has made (15:58)
• I explain why to be successful, you need to understand your obstacles (17:40)
• David discusses how he managed to scale to over 2000 employees (18:47)
• I weigh in on hiring people that can solve your business's problems with a quote from Scaling Up's Verne Harnish (21:03)
• How David has positioned himself and 3Pillar Global as thought leaders (23:52)
• Wrap up (27:44)

Mentioned:

David DeWolf LinkedIn

David DeWolf Bio

3Pillar Global Website

3Pillar Global LinkedIn

Tony Fadell Twitter

David DeWolf and Jessica S. Hall's The Product Mindset

Marty Cagan Twitter

CES Website

Focus-fueled growth with Seamless.AI's Brandon Bornancin

Verne Harnish Twitter

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL