Jan speaks with Andrei Zinkevich, a B2B marketer and consultant for many companies with complex sales cycles.
Listen as we talk about full funnel marketing and what it means, going from the pre-awareness stage up until retention. We’ll also talk about lead nurturing programs and why you’re missing out on 97% of your target market if you’re just doing outreach.
He’ll also talk about how you can move deals forward if you have stalled deals, how you can generate more demand, and how to set up better compensation plans for both your sales and marketing teams so that you can align them both.
Who should I interview next? Please let me know on Twitter or in the comments below.
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Connect with Jan Kartusek on Twitter @JanKartusek or @B2BSalesPodcast