Mark Ash is the CEO of Pure360, which is the UK martech scale-up company that provides, all-in-one AI marketing platform and a Customer Success Team to their clients such as PayPal, Hastings Direct, or Occam.
Listen as Mark talks about how they execute a successful ABM program, how they drive adoption of their software and how do they keep their churn low by having a huge customer success department.
Show-notes: http://entrepreneursinb2bsales.com/mark-ash/podcast