Greg Atkinson is one the world’s leading voices in First Impressions for churches. He also wrote "Secrets of a Secret Shopper: Reaching and Keeping Church Guests" as a guide for small churches.

In this conversation, Karl Vaters interviews Greg about

• Online presence
• How everyone in a small church is on the First Impressions "team”
• Why small churches may need to work harder on First Impressions than our big church friends
• A few tips for small churches to increase their first impression with little or no money

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