Randy talks performance apparel design, testing, and manufacturing with Sitka Gear's John Barklow and Eric Gilmore.  Topics include; good isn't good enough, from idea to end product, planning products three years in advance, the Sitka Dungeon, apparel engineers, challenge to get Gore-tex certified, new products, Timberline Pants, Windstopper, to build it you have to live it, bean counters versus product designers, product-focused mindset, failure is not an option, warranties are worthless in the Brooks Range, Fat-tire bikes, drawing tags in Nevada, signing a non-disclosure agreements, Dairy Queen and Starbuck sponsorship.