After a winter filled with spending, it’s been a volatile summer for Chelsea as the blues search for a new sponsor and prepare for a season without European football following the conclusion of its recent three-year £40m deal with the mobile network Three.
 
Chelsea’s search for a sponsor saw them take the unprecedented step of releasing a shirt without a sponsor.
 
Rumours were circulating that Chelsea could sign a front-of-shirt partnership with Stake.com however, according to reports earlier this week, the club has performed a u-turn amid fan backlash.
 
So what’s at stake for Chelsea moving forward when it comes to its front-of-shirt sponsorship and why was Stake.com met with such fan backlash? Those are the questions that will be looked at in today’s episode of iGaming Daily, sponsored by SBC Summit Barcelona, where Joe Steeter is joined by his InsiderSport colleague Callum Williams and the sponsorship guru himself George Harborne, Director at SBC Sponsorship.

To read more on the topic's discussed today, click on the following links:

- https://insidersport.com/2023/07/10/chelsea-release-2023-24-kit-no-sponsor/
- https://insidersport.com/2023/07/05/chelsea-stake-deal-now-off/
- https://insidersport.com/2023/06/21/unique-circumstances-of-chelsea-stake/

Host: Joe Streeter
Guests: George Harborne & Callum Williams
Producer: MC
Editor: James Ross

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