With greater choice in product, developers are tasked to provide more immersive experiences to keep the player engaged. 

At the recent CasinoBeats Summit in Malta, SBC’s Managing Director Andrew McCarron took to the stage to moderate a panel discussion titled - It’s not just a game - delivering immersive experiences.

The session explored how user experience, alongside game design, can be utilised to provide better interactivity and sensory engagement. 

Joining Andy on stage was Chris McGowan, Head of Gaming at Scatters, Matthias Ciappara, CCO at CompetitionLabs, Jason Attard, Head of UX & Design at GameLounge and Kristjan Farrugia, CPO at WKND, who ventured down various strands of conversation, including uses of certain tools, such as dynamic game controls and interfaces, education in the immersive experience and adapting to user intents. 

Host: Andrew McCarron
Guests: Chris McGowan, Mattias Ciappara, Jason Attard & Kristjan Farrugia
Producer: MC Killick Carver
Editor: James Ross

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