Technology is pushing many industries to the edge, including the toy market. Yuting Su is the Founder and CEO of Thinker-Tinker, an Educational-Tech gaming company. Yuting is the genius behind Octobe, a patented character-based smart toy learning platform. Yuting is using all her skills as entrepreneur, inventor, and storyteller with a background in digital and physical game design, experience design, and bioinformatics to bring this smart, cuddly creature to market.  

In 2017, Yuting was listed in the Forbes 30 Under 30–Games Category. Her company is in the heart of Hollywood, which brings her closer to partners in the entertainment industry. Thinker-Tinker’s unique hardware-software tech solutions bring kids’ favorite characters to life with an expandable content library. The company was part of the Comcast Techstars accelerator and is now working with Universal Brand Development to create new, interactive experiences.

In our conversation we discuss:

·        Smart toys and game design solutions.

·        Product development and patents.

·        Yuting’s perseverance as an entrepreneur.

·        Lessons learned and working with contractors.

Yuting’s tip for entrepreneurs? Be open-minded and talk to people, consume knowledge in multiple places.

Website: Tinker-Tinker.com

LinkedIn: https://www.linkedin.com/in/suyuting/

Social handles: @thinkertinkerinc, @playoctobo, @musicstarsgame

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