Canadian operators have been waiting for months to see the outcome of the Alcohol and Gaming Commission of Ontario's new advertising regulations, and now they have their answer. In a similar move to the one taken by the UK, but perhaps going even further, AGCO have ruled for no more athletes, celebrities or influencers that would likely appeal to minors.

What does that mean for operators in Ontario? And whose endorsement contracts may be done? We discuss this from multiple angles on the iGaming Daily podcast today, sponsored by SBC Summit Barcelona, with host Jessica Welman joined by her colleague on Canadian Gaming Business Nick Ware, as well as SBC News Senior Journalist Ted Orme-Claye to discuss the key changes, what it means to existing deals involving the likes of Georges St. Pierre to Wayne Gretzky and Conor McDavid to Neymar, as well as what options operators have for endorsement deals going forward.

To read more about the regulations on Canadian Gaming Business or SBC Americas:
https://sbcamericas.com/2023/08/29/agco-ontario-igaming-ads-changes/

https://www.canadiangamingbusiness.com/2023/04/14/agco-online-gambling-ads/

https://www.canadiangamingbusiness.com/2023/06/02/olg-agco-advertising-review/

https://www.canadiangamingbusiness.com/2023/08/24/hard-rock-hotel-casino-ottawa-calls-on-jakob-chychrun-to-connect-with-canadians/

https://www.canadiangamingbusiness.com/2022/10/04/rgc-thinktv-responsible-gambling-psa/

In just a few short weeks, the industry descends on sunny Catalonia for SBC Summit Barcelona, visit https://sbcevents.com/sbc-summit-barcelona/ for information, and of course to get your tickets.

Host: Jessica Welman
Guests: Nick Ware, Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

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