It’s all about them, not you.  This is a core aspect of the relational selling process and we’ll start the conversation here after we dig into Bryan’s bio and history in the business.  He’s been in every end of this business, and as you’ll see throughout this series, is completely relatable to the challenges you face daily.

This is the key ingredient not many are talking about, or doing in their business marketing and sales processes.  Ask yourself “what’s my prospects favorite topic?”.  It’s themselves.  If you focus on how great you are, you are boring your prospects and they won’t feel heard and won’t be attracted to your brand.

Key Points:

--Storybranding

--Grabbing someones attention

--Getting out of the way of your success

--Practice, practice, practice

--Commitment to making improvements