In this episode, Jim Alstott interviews Keith Muller, a successful franchise owner with over 25 store locations. They discuss the challenges and rewards of owning a franchise, as well as the importance of finding passion in your work. Keith emphasizes the need to love what you do and be willing to put in the hours. He also shares insights on the process of opening a franchise, including finding the right opportunity, securing finances, and choosing a location. Keith highlights the importance of surrounding yourself with the right team and allowing them to excel in their areas of expertise. Overall, the conversation explores the mindset and strategies for success in the franchise business. In this conversation, the guest discusses his experience opening a cigar shop and the importance of not caring about what others think. He shares how he created a welcoming and social atmosphere in the shop, and how he built relationships with his customers. The guest also talks about his love for music and the role it plays in his life.

This week's Spotify playlist: https://open.spotify.com/playlist/3qeyD7TJkIvccnVy4DqngT?si=dd12a03f84904622

Takeaways

Finding passion in your work is crucial for success as a business owner.

Opening a franchise requires finding the right opportunity, securing finances, and choosing a location.

Surrounding yourself with the right team and allowing them to excel is key to success.

Success in the franchise business requires a combination of hard work, dedication, and a willingness to learn and adapt. Don't let the fear of judgment hold you back from pursuing your goals.

Creating a welcoming and social atmosphere can help build strong relationships with customers.

Music has the power to bring people together and create lasting memories.

Having a diverse taste in music allows for a wider range of experiences and enjoyment.

Chapters

00:00 Introduction and Background

08:00 Creating a Memorable First Impression

36:39 Opening a Cigar and Wine Bar

44:36 Creating a Welcoming Atmosphere and Involving Customers

56:59 Favorite Songs and Family Road Trips

01:04:34 Personal Connection to Music and Favorite Artists