Humm Media work with a wide range of clients to create striking and unique PR and communications campaigns. David Woods, one half of Humm, offers us a unique insight into the world of PR, communications and marketing your work in an original way.We discuss the importance of the personal touch and storytelling when aiming to stand out and reach your target audience and client base. We cover social media, e-etiquette, the importance of the human touch and why many artists, designers and other creative professionals struggle with self-promotion and marketing. We all face the challenge of channeling our personality and character into our work and we touch upon how others read that as a brand.Follow David on Twitter: https://twitter.com/davidpaulwoodsHumm Media official website: http://www.hummmedia.com/Humm Media on Twitter: https://twitter.com/HummMedia