CHURN FM

EP 104 | Erica Ayotte - How Privy doubled down on a cross functional CS team, and what this means for retention.


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Today on the show we have Erica Ayotte, VP of Customer Success at Privy.

In this episode, we talked about the importance of having deep expertise in a Customer Success team and how every CS manager at Privy has their very own unique superpower. Erica also explains how Privy successfully manages to provide a high-touch model feel to their customers at scale.

 Erica also shares the tactics she uses to grab her customer’s attention when sharing helpful advice, how Customer Success, Product, and Marketing collaborate and share responsibility around customer communication at Privy, to avoid bombarding customers. 

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.


Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

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CHURN FMBy Andrew Michael

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