Maxie McCoy is an author, ghostwriter, and speech writer whose clients have landed Wall Street Journal bestsellers. In this episode, Maxie breaks down the business of ghostwriting, from how to get started and price your work, to building a newsletter audience of 40,000 and why being best known matters more than being best.

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Maxie McCoy

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Timestamps

00:00 Introducing Maxie McCoy
01:27 The many arms of Maxie's business
05:05 Building a newsletter to 40,000 readers
15:25 Leading a strong community
18:40 How to get started in ghostwriting
23:47 Behind the process of ghostwriting
33:33 What it takes to write and publish a book
46:56 Making $85k through LinkedIn courses
52:32 Building a personal brand in 2026