Today I’ve got another Deep Dive for you, but before we get into it I must say, I am not an expert in NFTs nor am I an expert in anything remotely money-related.

I just wanted to do this mini Deep Dive because I know that many of us have no clue what an NFT is or how it might influence the world of beauty.

As well as breaking down what NFTs are, I’ll be discussing why women are being targeted as the next big thing in the financial world and how beauty brands like Nars and e.l.f. have been dipping their toe in since last June. I also enlist the help of New York-based Daira Szostak, who alongside her Fortuna DAO co-founder Sarah Mendelsohn, is hoping to educate women and female-identifying people on the intricacies of what can be a confusing and complex concept for some.

I’d love to know what you all think; do you already own an NFT? Let me know over in the DMs at @beautymepodcast on Instagram or email me [email protected].

See you next time! Did you know I have a newsletter too? You can sign up for BeautyMe Notes here: https://beautymenotes.substack.com

Check out my latest upload on Youtube here: https://www.youtube.com/channel/UCKuq1As9ifCJOxvPOv6w3wQ

Articles and videos mentioned:

Glossy.co: https://www.glossy.co/beauty/the-nft-craze-now-includes-major-beauty-brands/ 

Huda Kattan YouTube: https://www.youtube.com/watch?v=8zuRo-2rqPs&t=326s

Vogue Business: https://www.voguebusiness.com/technology/nars-joins-nft-hype-as-beauty-tests-potential

Gizmodo: https://gizmodo.com/people-are-shelling-out-six-figures-for-nft-rocks-1847508926

The Verge: https://www.theverge.com/22310188/nft-explainer-what-is-blockchain-crypto-art-faq

https://www.fortuna-dao.com

The Girls that Get It audio from @khaenotbae on TikTok: https://vm.tiktok.com/ZMLNMfTWp/