Joining us in the booth this week is David Olusegun, founder of creative control ventures that has partnered with celebrities like Krept & Sasha to launch Nala’s Baby Skincare and Aitch to launch Syps. 

David has worked at the likes of Warner Music, MTV, Nickelodeon, Kobalt Music, HIT entertainment and founded two companies prior to creative control.

In this episode we discuss:

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TIMESTAMPS

00:00 - Preview

00:52 - Intro

01:27 - Meet David Olusegun

05:47 - South London equips you with…

08:40 - What’s the easiest path to your goal

11:03 - Valedictorian Speech at University

13:38 - I lost out on millions because of this….!

18:58 - Travelling opened my eyes

22:40 - I rate my family for coming to the UK.

26:06 - From Law Degree to MTV

32:04 - Growing Hit Entertainment’s consumer dept to 8 figures

35:41 - If you’re 80 and you’re about to die what was your life like…!

38:00 - First business I sold…trying to buy it back!

40:55 - The success or failure of business comes down to people

42:54 - Starting a record label under Warner Music UK

48:32 - Why I sold my record label…impact over profits!

50:48 - Rihanna’s Fenty deal with LVMH inspired my idea…!

52:55 - Some people will do anything for money!

54:42 - The byproduct of success will bring money

57:59 - Working with Krept & Sasha on Nala’s Baby. Working with Aitch on Syps

01:02:47 - If your product isn’t unique forget about it!

01:04:35 - Lessons in product all businesses should follow….!

01:11:34 - Behind the scenes of Nala’s baby selling out in 10 mins

01:12:48 - Why Nala’s baby skincare was a success

01:17:18 - Lessons in branding all businesses should follow…!

01:19:26 - Don’t underestimate word of mouth

01:22:04 - Final words

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