In this episode of the AdTechGod Pod, guests Aaron Goldman (Mediaocean), Tony Marlow (LG Ads), and Jackelyn Keller (Jackwell Partners) reflect on the past year in advertising, the impact of AI, and the trends shaping the future. The conversation covers everything from weird meetings in 2025 to the overhyped nature of AI and retail media. The guests share insights on the importance of understanding data, the challenges of attribution, and the need for creativity in marketing. The episode concludes with a rapid-fire round of questions, revealing personal opinions and humorous takes on the industry.

Takeaways

Chapters

00:00 Welcome and ugly sweaters

03:40 50 Cent and NewFront prep

06:20 AI hype vs reality

08:45 Curation and other buzzwords

12:10 AdCP and why it is hard

14:30 Creative optimization A/B to A-Z

17:45 Ads inside AI chat experiences

18:45 Regifting trends, retail media, and clean rooms

22:10 Agentic commerce debate

25:40 What the industry should chill about

29:30 Rapid-fire questions

36:00 Wrap-up and holiday sign-off

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