In Episode 12 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Bill Schmarzo (The Dean of Big Data) the Former Chief Innovation Officer at Hitachi Vanatara.

Bill is a published author, honorary professor and executive fellow, as well as holding influencer status across a number of industry subject matters.

Bill specialises in the field of Data Monetisation and talks us through the key considerations (plus we chat about a bunch of other things) which includes:

• How "Forest Gump" moments defined his career
• Why he wrote his 4th book
• Why organisations need a Chief Data Monetisation Officer
• That empowerment is the secret to unlocking value in Data Analytics
• Cultural transformation is the key to Data/Digital Transformation
• Why everyone should think like a Data Scientist
• How Data Science is like a game of Final Fantasy II
• Why value created by selling data is minuscule in comparison to the value you get from using it
• How Data is an economics problem, not an accounting one
• Why use cases are the only way to generate value
• Why economies of learning are greater than economies of scale

Link to book:

https://www.amazon.co.uk/Economics-Data-Analytics-Digital-Transformation/dp/1800561415