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Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.

When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.

In this series, we explore this moment of volatility in the coffee market from the perspective of the next generation of coffee farmers.

The five episodes in this series are:

1. Is This a Moment For Coffee Farmers? - https://youtu.be/Jbwh4wd1Rlk

2. Market Volatility For Coffee Farmers - https://youtu.be/i5AbG3sWZtc

3. Gen Z Coffee Farmers are Changing the Game - https://youtu.be/6cLhazaWfEE

4. The Impact of the C-Market on Coffee Producers - https://youtu.be/30NTYlYhnTQ

5. The Future For Coffee Farmers Is Changing - https://youtu.be/NbKinViPuF4

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Ana dive deep into the challenges facing coffee producers in today's volatile market. They discuss the drastic price changes in the coffee futures market and its impact on the coffee supply chain.

From the historical context leading up to the current crisis to the everyday struggles and anxieties faced by producers like Ana, this episode uncovers the harsh realities of the coffee industry.

Also examined the contributing factors such as climate change, labor shortages, and the impact of global events like the pandemic and the Russia-Ukraine war.

Amidst all this turmoil, the importance of sustainable relationships and realistic pricing is emphasized as potential solutions.

Additionally, this episode highlights perceptions of greed among coffee producers and aims to clarify the bigger picture affecting the entire supply chain. Don’t miss the riveting discussion on what the future holds for the coffee industry.

00:00 Introduction and Ana's Perspective

00:51 Sponsorship Message

01:29 Current Coffee Market Situation

02:27 Historical Context and Market Volatility

04:31 Challenges Faced by Coffee Producers

10:51 Ana's Insights on Specialty Coffee

25:03 Future Predictions and Final Thoughts

25:38 Closing Remarks and Call to Action

Connect with Ana and Cafe Primitivo here:

https://www.instagram.com/cafeprimitivo/

https://www.cafeprimitivocolombia.com/

https://www.linkedin.com/in/anadonneys/

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Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

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📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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