00:00 Introduction to the Coffee Consumption Quiz

02:23 Exploring Coffee Preferences: Lattes vs. Cappuccinos

05:07 Brewing Methods: Percolators vs. Pour-Overs

07:52 Regional Coffee Trends: Dark Roasts and Popularity

10:25 The Shift in Coffee Drinking Habits

13:10 Coffee Consumption Statistics: Age and Preferences

15:54 The Popularity of Single-Cup Brewers

18:26 The Lightning Round: Quickfire Coffee Questions

21:07 Final Thoughts and Wrap-Up

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00:51 Customer Training for Coffee Roasters

03:44 The Role of Trainers in Coffee Businesses

07:45 Monetizing Training Programs

11:37 Engaging Different Learning Styles

14:39 Training Centers vs. On-Site Training

18:36 Monetizing Training and Communicating Value

22:29 The Importance of Standards in Training

26:00 Alternative Brewing Methods in Restaurants

29:31 Consultative Selling in Coffee Training

32:41 Communication Styles in Training

37:02 Standardization vs. Individual Expression

43:49 The Value of Industry Standards

52:43 Conclusion: The Importance of Training in Coffee

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Takeaways

• Quality assurance is crucial in coffee roasting.
• Cupping is essential for coffee quality.
• You need to taste your own coffee.
• Cupping should be a priority in your business.
• Learn to cup, then cup to learn.
• Make cupping enjoyable and accessible.
• Invest in basic quality control tools.
• Cupping with peers enhances learning.
• Practice is key to improving your cupping skills.
• Production brewing can be more effective than cupping.

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00:00 Introduction to Coffee Terminology

02:50 Understanding FOB and Its Importance

05:57 The Process of Coffee Stripping

09:05 Buying Forward: Securing Future Inventory

12:02 Defining Your Coffee Position

15:06 Delivery Orders and Their Role

17:49 Understanding NANS and Its Implications

21:10 Grain Pro: Enhancing Coffee Quality

23:56 The Role of the Green Coffee Association

27:12 Hedging: Managing Risk in Coffee Trading

27:54 Understanding Hedging in Coffee Trading

30:17 The Importance of Allocation

33:38 Counterparty Dynamics in Coffee Transactions

35:51 Differentials: A Unique Pricing Strategy

38:32 Long and Short Positions Explained

41:52 The Concept of Lots in Coffee Trading

46:32 Understanding Carry Charges

49:52 Unit of Measure: The Basics of Coffee Pricing

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Takeaways

• Sam's background in coffee started with Dunkin' Donuts and coffee milk.
• Her first job in coffee was with coffee extracts.
• Marketing in coffee involves a variety of tasks and events.
• The coffee industry is heavily influenced by the people involved.
• Navigating market changes can be challenging for marketing efforts.
• Sam values the willingness of others to share knowledge in the coffee community.
• Covoya aims to be more present in the market and at events.
• The importance of storytelling in marketing coffee products.
• Sam enjoys a simple life filled with family and cooking.
• Having pets adds joy and comfort to her home life.

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Takeaways

• Rae Tran aims to uplift the quality of Vietnamese coffee.
• Karmic Circle Coffee Trading focuses on quality rather than quantity.
• Innovative processing methods are being introduced in Vietnam.
• The US market is diverse and seeks unique coffee offerings.
• Rae credits Miguel from Paradise for his mentorship.
• Vietnam is experiencing a mini Renaissance in specialty coffee.
• The company imports between three and five tons of coffee annually.
• Pre-orders help minimize risks for small operations.
• Instagram is the best way for roasters to connect with Karmic Circle.
• The current political climate poses challenges for coffee importers.

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Takeaways

• The coffee industry thrives on personal connections and relationships.
• Attending coffee expos provides invaluable face time with suppliers and peers.
• Building trust is essential in the coffee business, especially when separated by distance.
• Newcomers to the coffee industry bring fresh excitement and perspectives.
• The evolution of coffee expos reflects changes in the industry and community dynamics.
• Sharing experiences and stories helps roasters learn and grow together.
• Networking at expos can lead to unexpected opportunities and collaborations.
• The significance of community in fostering growth and innovation in coffee.
• Bird and Bear Coffee represents a new wave of coffee roasting in San Francisco. 
• Greg's entrepreneurial spirit was influenced by his mother's example.
• Starting a coffee business involved overcoming many obstacles.
• Personal experiences shape the way we approach business.
• Failure can lead to unexpected opportunities for growth.
• A unique coffee experience can differentiate a business.
• The journey of entrepreneurship is filled with ups and downs.

Visit:

Bird and Bear

Coffeebar

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Takeaways

• The absence of dark roast options in specialty is puzzling.
• 35% reported drinking dark roast, while only 12% light roast.
• Consumer preferences shift significantly after age 40.
• Dark roast consumption is higher among older demographics.
• Specialty coffee roasters should offer dark roasts for business growth.
• Good roasting skills are essential for quality dark roasts.
• The coffee industry has shifted towards lighter roasts in recent years.
• Understanding consumer preferences can drive better business decisions.

Theme music: Dark Symphony 

Written blog: Making a Case for Dark Roast

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• Coffee is a collaborative journey involving various stakeholders.
• Sustainability in coffee is not just a trend but a necessity.
• The coffee market is evolving, and so are consumer expectations.
• Entrepreneurship in coffee requires resilience and adaptability.
• The importance of community and relationships in the coffee industry cannot be overstated.
• The Cup of Excellence highlights the best in coffee but needs to support all farmers.
• Innovative solutions like biochar can help address climate issues in coffee.
• The coffee industry offers endless opportunities for growth and exploration.
• Compassion and empathy are key traits for success in the coffee business.

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• Packaging is both a marketing tool and a means to preserve freshness.
• The choice of packaging should reflect the coffee's intended market and distribution method.
• Simple and elegant packaging can be effective for local sales.
• Investing in quality packaging technology can enhance operational efficiency.
• Distinctive packaging helps brands stand out on crowded shelves.
• Understanding your brand identity is crucial for packaging decisions.
• Cost considerations are important when choosing packaging options.
• Freshness is a key factor in packaging for longer distribution routes.
• Artisanal approaches to packaging can slow down production but may add value.
• Collaborating with established roasting plants can reduce initial packaging costs.

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