The Exchange Coffee Podcasting Network

00:00 Introduction to Wholesale Coffee Business

02:02 Defining Your Wholesale Strategy

05:50 Identifying Your Ideal Wholesale Customer

10:00 Exploring Non-Traditional Wholesale Markets

13:47 Institutional Opportunities in Wholesale Coffee

18:01 The Importance of Community Engagement

21:59 Pricing Strategies for Wholesale Coffee

25:51 Navigating Equipment and Service Expectations

30:14 The Rise of White Label Coffee

34:05 Creative Approaches to Wholesale Sales

37:49 Final Thoughts on Wholesale Coffee

Takeaways

• Don't be a generalist; find your lane in wholesale.
• Identify what makes a good wholesale customer.
• Explore unconventional wholesale markets for growth.
• Institutional opportunities can be lucrative for roasters.
• Community engagement is crucial for building relationships.
• Understand your costs to set appropriate pricing.
• Offer more than just coffee; provide services and support.
• Be proactive in seeking out wholesale opportunities.
• Pricing strategies should reflect brand value and market position.
• White label coffee can be a profitable avenue for roasters.

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LibriVox (Free All About Coffee Audio Book)

1922 All About Coffee Digital online

1935 All About Coffee Digital Online

The Early History of Coffee Houses in England

Le Cafe by Jardin

Hewitt

Thurber

Walsh

Mr. Ukers Obituary in the January 23, 1954 issue of Editor & Publisher Magazine

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Takeaways

• Samantha Romero grew up in a coffee exporting family in Peru and fell in love with coffee at a young age.
• The Peruvian coffee industry faces challenges but also offers opportunities for roasters.
• Building trust and partnerships with roasters is crucial for the success of the Peruvian coffee industry.
• Roasters are encouraged to visit Peru and explore new origins and regions within the country.
• There are misconceptions about Peru as a coffee origin that need to be addressed.
• Boutique coffees and single farm coffees are appealing options for roasters.

00:00 Introduction and Background

02:32 Falling in Love with Coffee

07:19 Connecting with Covoya

10:19 Opportunities in the Peruvian Coffee Industry

12:46 Appealing to Roasters

14:06 Inviting Roasters to Visit Peru

15:05 Conclusion and Future Possibilities

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Sound Bites

"Coffee has been, you can say, an engine of progress there." -Catalina

"Great coffees make their own stories, but this one just happens to be that much deeper." -Howard

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• Commodity Sampler Services plays a crucial role in the coffee industry by providing trusted third-party sampling services.
• Sample integrity is essential to ensure fair transactions in the coffee supply chain.
• The coffee industry has undergone significant changes, including new transportation and storage methods.
• John Finkel's expertise and reputation have contributed to the success of Commodity Sampler Services.

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This is the very first episode, episode one of All About Coffee a Page by Page Podcast. In this episode we’re going to talk about Biography, Background, and Frontmatter. As you might guess that means we’re not even going to get into the text of the book in this episode beyond the frontmatter, which refers to all the pages you usually flip past at the front of a book to get to the text.

WARNING: THIS PODCAST CONTAINS PROFUSELY PEDANTIC AND POSSIBLY VERBOSE CONTENT

Transcript Available

AI Generated Takeaways

William Harrison Ukers was the author, editor, and publisher of All About Coffee and Tea and Coffee Trade Journal.

Mr. Ukers' death date has some discrepancies, but he was born in Pennsylvania and died in 1954 in New York City.

He had a successful career in journalism before starting the Tea and Coffee Trade Journal.

Mr. Ukers had a connection to the Gramercy Park Hotel and had high standards for himself and his work.

He went through a divorce and later married Helen de Graff, who became his business partner. 

Mr. Ukers had a successful career in the coffee and tea industries and was a respected writer and spokesperson.

All About Coffee became a widely quoted and a respected resource for newspapers and magazines.

The front matter of the book includes interesting features such as  illustrations by renowned artists.

The dedications in the book highlight the importance of Mr. Ukers' wife in his life and career.

All About Coffee, a Page by Page Podcast, is an independent podcast presented by The Exchange Coffee Podcasting Network and brought to you by Covoya Specialty Coffee, recorded in our studio atop the historic Tilden-Thurber Building in beautiful downtown Providence Rhode Island, home to The Exchange, Another Cup, Extra Shot, and Ristretto  podcasts. 

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Takeaways

• Creation Coffee started as a small operation in a garage and has grown into a well-established business with multiple retail cafes and wholesale accounts.
• Their partnership with Covoya Specialty Coffee has been instrumental in their growth and success.
• Consistency and quality are key factors in their offerings, and they rely on trusted partners like Covoya to provide reliable coffees.
• Moving locations can be stressful, but it can also be an opportunity for growth and improvement.
• Roasting on a UG22 machine has allowed Creation Coffee to create rich and sweet profiles for their coffees.
• Attending the SCA Expo provides opportunities for learning, networking, and discovering new technologies for quality control and consistency.

00:00 Introduction and Background of Creation Coffee

01:31 The Journey of Creation Coffee

07:00 Role of Lead Roaster and Green Buyer

09:23 Partnership with Covoya Specialty Coffee

12:42 Moving Locations and Growth

14:29 Future Plans and Expansion

15:24 Attending the SCA Expo

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Takeaways

• Efficiency.coffee provides free resources for green coffee buyers to improve their skills in supply chain management and sustainability.
• Tannin is a mouth rinse specifically designed for coffee drinkers, addressing issues such as coffee breath, teeth staining, weakened enamel, and dry mouth.
• The mouth rinse is alcohol-free and alkaline, providing a moisturizing and refreshing sensation.
• Efficiency.coffee and Tannin are both examples of innovative solutions that aim to improve the coffee experience and address specific needs of coffee professionals and enthusiasts.

00:00Introduction

01:10Interview with Jay Kling

17:17Interview with Tannen Founders

31:41Conclusion

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