Takeaways

• Canyon Coffee started in 2016 as a roaster in Casey's and his girlfriend's apartment and has grown into a wholesale business with hundreds of accounts.
• They are committed to organic and regenerative agriculture and believe in supporting farmers who have taken the leap to get organic certification.
• Regenerative agriculture has the potential to draw down carbon and mitigate the effects of climate change.
• The market reception of regenerative organic coffee has been positive, especially in LA where people are willing to spend money on products that have a positive impact.

Chapters

00:00 Introduction and Podcast Fame

02:21 The Early Years of Canyon Coffee

06:29 The Bonding Power of Coffee

10:19 The Significance of Organic and Regenerative Agriculture

20:24 The Market Reception of Regenerative Organic Coffee

27:07 The Environmental Impact of Regenerative Coffee

28:29 Conclusion and Contact Information

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00:00 Introduction and Overview

03:01 The Value of Working with a Coffee Trader

14:26 Choosing the Right Coffee Trader for Your Business

33:16 Trust and Communication in Coffee Trading

35:09 Understanding Long Coffee and Legally Binding Contracts

46:07 The Importance of Fair Pricing and Value

53:27 The Role of Trucking Companies in Coffee Delivery

01:00:01 Building Strong Relationships in the Coffee Industry

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Opening theme music: "Buy the Dip" by Dream-Protocol.

Closing theme music: "Good Plan" by Peter Nesterouk. (Very likely mispronounced in pod)

00:00 Introduction

01:28 Hobby Roasting as a Business (Briefly revisiting Season 4, Episode 1 Topic)

05:19 The Purpose of Hedging

09:12 Explaining Hedging to Coffee Buyers

11:37 Why Use the Futures Market

15:00 The Reputation of the Futures Market

25:20 The Value of Hedging for Roasters

29:16 How to Use Hedging as a Roaster

37:14 The Limitations of Hedging for Small Roasters

39:04 Expanding Hedging Opportunities

45:37 Acknowledging the Team Behind the Strategy

47:12 Closing Remarks

A transcript of the episode, edited for length and written  clarity, can be found HERE.

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Our theme music , Say Africa, is performed by Vusi Mahlasela.  

More Music from Vusi.

You can visit Covoya UK here.

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You are probably familiar with the image of Juan Valdez, his signature mustache, traditional garb, and faithful mule in tow. But there are 10 things you probably didn’t know, from the name of his donkey to how many actors have played the character.

Written and read by Mike Ferguson.

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Rockford Roasting Company

Rockford on Instagram

Covoya Specialty Coffee

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