Takeaways

• Mount Kenya's discovery was shrouded in mystery and folklore.
• Colonial powers significantly influenced coffee cultivation in Kenya.
• Missionaries played a crucial role in introducing coffee farming.
• The Kikuyu people have a deep cultural connection to the land.
• Economic opportunities for Kenyans grew with the establishment of cooperatives.
• The history of coffee in Kenya reflects broader themes of colonialism and resistance.
• Only white settlers were allowed to own coffee farms for decades.
• The rise of smallholder farmers transformed the coffee landscape in Kenya.
• Kenya's coffee story is intertwined with its cultural heritage and identity.

The Written Blog

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Takeaways

• Erik's role involves extensive use of Excel and Power BI.
• He acts as a connector between different departments at Covoya.
• Learning about the coffee industry is a fulfilling part of his job.
• Erik has a background in food service and competitive intelligence analysis.
• Data quality is crucial in coffee operations.
• The democratization of data is essential for effective decision-making.
• Building relationships within the team enhances collaboration.
• Erik likes helping others access and understand data.
• The coffee industry is still adapting to modern data practices.
• Erik aspires to further integrate data analysis into the coffee industry.

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• Understanding tariffs is important for coffee industry players.
• Current tariffs on coffee are broad and uncertain.
• Brazilian coffee is significantly impacted by new tariffs.
• Roasters need to consider short-term and long-term strategies.
• Substituting Brazilian coffee with other sources is a consideration.
• The coffee market is reacting to tariff news with caution.
• Planning based on rumors can lead to poor business decisions.
• Exploring coffee blends can help mitigate tariff impacts.
• Communication with customers about changes is vital.

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Takeaways

The podcast focuses on personal coffee stories and experiences.

Each guest shares their unique journey into the coffee industry.

Storytelling is a powerful tool for connecting.

Memorable experiences often define one's journey in coffee.

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00:00 Introduction to the Coffee Consumption Quiz

02:23 Exploring Coffee Preferences: Lattes vs. Cappuccinos

05:07 Brewing Methods: Percolators vs. Pour-Overs

07:52 Regional Coffee Trends: Dark Roasts and Popularity

10:25 The Shift in Coffee Drinking Habits

13:10 Coffee Consumption Statistics: Age and Preferences

15:54 The Popularity of Single-Cup Brewers

18:26 The Lightning Round: Quickfire Coffee Questions

21:07 Final Thoughts and Wrap-Up

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00:51 Customer Training for Coffee Roasters

03:44 The Role of Trainers in Coffee Businesses

07:45 Monetizing Training Programs

11:37 Engaging Different Learning Styles

14:39 Training Centers vs. On-Site Training

18:36 Monetizing Training and Communicating Value

22:29 The Importance of Standards in Training

26:00 Alternative Brewing Methods in Restaurants

29:31 Consultative Selling in Coffee Training

32:41 Communication Styles in Training

37:02 Standardization vs. Individual Expression

43:49 The Value of Industry Standards

52:43 Conclusion: The Importance of Training in Coffee

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Takeaways

• Quality assurance is crucial in coffee roasting.
• Cupping is essential for coffee quality.
• You need to taste your own coffee.
• Cupping should be a priority in your business.
• Learn to cup, then cup to learn.
• Make cupping enjoyable and accessible.
• Invest in basic quality control tools.
• Cupping with peers enhances learning.
• Practice is key to improving your cupping skills.
• Production brewing can be more effective than cupping.

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00:00 Introduction to Coffee Terminology

02:50 Understanding FOB and Its Importance

05:57 The Process of Coffee Stripping

09:05 Buying Forward: Securing Future Inventory

12:02 Defining Your Coffee Position

15:06 Delivery Orders and Their Role

17:49 Understanding NANS and Its Implications

21:10 Grain Pro: Enhancing Coffee Quality

23:56 The Role of the Green Coffee Association

27:12 Hedging: Managing Risk in Coffee Trading

27:54 Understanding Hedging in Coffee Trading

30:17 The Importance of Allocation

33:38 Counterparty Dynamics in Coffee Transactions

35:51 Differentials: A Unique Pricing Strategy

38:32 Long and Short Positions Explained

41:52 The Concept of Lots in Coffee Trading

46:32 Understanding Carry Charges

49:52 Unit of Measure: The Basics of Coffee Pricing

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Takeaways

• Sam's background in coffee started with Dunkin' Donuts and coffee milk.
• Her first job in coffee was with coffee extracts.
• Marketing in coffee involves a variety of tasks and events.
• The coffee industry is heavily influenced by the people involved.
• Navigating market changes can be challenging for marketing efforts.
• Sam values the willingness of others to share knowledge in the coffee community.
• Covoya aims to be more present in the market and at events.
• The importance of storytelling in marketing coffee products.
• Sam enjoys a simple life filled with family and cooking.
• Having pets adds joy and comfort to her home life.

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Takeaways

• Rae Tran aims to uplift the quality of Vietnamese coffee.
• Karmic Circle Coffee Trading focuses on quality rather than quantity.
• Innovative processing methods are being introduced in Vietnam.
• The US market is diverse and seeks unique coffee offerings.
• Rae credits Miguel from Paradise for his mentorship.
• Vietnam is experiencing a mini Renaissance in specialty coffee.
• The company imports between three and five tons of coffee annually.
• Pre-orders help minimize risks for small operations.
• Instagram is the best way for roasters to connect with Karmic Circle.
• The current political climate poses challenges for coffee importers.

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