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Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is Anne Djerai, the CEO of Metropolis Coffee Company, based in Chicago. Anne was invited to the podcast after a recent LinkedIn post describing the impact of market volatility on a company like Metropolis Coffee Company which has been around for 20+ years.

The 5 episodes in this series are:

1. 2024 Has Been Different For Coffee CEOs - https://youtu.be/cA-tqPCzqoA

2. The Role Change Is Playing in 2024 in Coffee - https://youtu.be/OxJ2_LVAL0A

3. The Impact of Chaos On A Larger Coffee Company - https://youtu.be/PqQAZwMwFz0

4. The Myths Around Larger Specialty Coffee Businesses - https://youtu.be/ZUaK-5nixIU

5. The Reality of The Next 10 Years In Coffee - https://youtu.be/ICc19e7xRC4

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Anne explore the challenges and realities of running a medium-sized coffee business in 2024 and the anticipated shifts for 2025.

Topics discussed include the implications of rising green coffee prices, the significant role of change in the industry, and how businesses are managing volatility.

Key points also cover the philosophy behind Metropolis Coffee's tagline 'Great Coffee for Everyone,' their ESG initiatives, and the criticism they face.

This discussion provides valuable insights on how specialty coffee companies like Metropolis are navigating economic pressures and market dynamics.

Don't miss Anne's candid take on business adjustments, small margins, and the future landscape of specialty coffee.

00:00 Introduction to Price Increases in Distribution

00:42 Upcoming Mastermind Groups for 2025

02:00 Welcome and Guest Introduction

02:50 Metropolis Coffee's Tagline and Core Values

06:01 Challenges and Criticisms in the Coffee Industry

15:40 Impact of 2024 on Future Business Strategies

23:02 Conclusion and Next Episode Preview

Connect with Anne and Metropolis Coffee Company here:https://www.linkedin.com/in/anne-djerai-8b4a63b1/

https://www.metropoliscoffee.com/

https://www.instagram.com/metropoliscoffeeco/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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