Superfried is the design studio of Mark Richardson. His succinct, visually seductive brand, identity, design and illustration work covers many disciplines.We get into his background including childhood logo obsession and wall drawing, the smoke and mirrors that can lead creative professionals into dissatisfaction when it needn't be so and his work with the Leonardo DiCaprio foundation.It's a fascinating look into the world of one talented man.Get your feedback over on social @arrestallmimicshttp://www.superfried.com/index.htmlhttps://www.instagram.com/superfrieddesign/https://twitter.com/Superfriedhttp://illustrationweb.comhttp://heartinternet.co.ukhttp://theaoi.com