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Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guests in this series are Bob and Michelle Fish from Biggby Coffee and One Bigg Island In Space. With 400+ franchises in 12 states across the United States and 100 more already signed, Biggby is exceeding growth expectations that appear to be unaffected by the current challenges facing most businesses related to price and supply.

The 5 episodes of this series are:

1. What Is The Black Curtain of Coffee? - https://youtu.be/PbcDAd3BcJ0

2. Why The Black Curtain of Coffee Exists - https://youtu.be/Yir70xf053U

3. Who Benefits From The Black Curtain of Coffee? - https://youtu.be/V544FTKyaREE

4. Consequences of The Black Curtain of Coffee - https://youtu.be/LHtHkTOTzIA

5. The Future of Coffee - https://youtu.be/bWu2eEFISyg

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar sits down with Bob and Michelle Fish from Biggby Coffee to discuss the complex and often hidden challenges within the coffee industry, dubbed the 'Black Curtain.'

The discussion highlights stories of corruption, exploitation, and the lack of transparency that plague coffee production, from producers' interactions with major coffee families to the insidious practices at national coffee associations.

The episode also introduces the Introduction to Regenerative Coffee Farming Workshops, designed to educate about sustainable farming practices.

Tune in to uncover the truths behind the coffee you drink and learn about practical solutions for a more equitable and sustainable coffee future.

00:00 Helicopter Photo Ops in Coffee Farming

01:26 Introduction to Regenerative Coffee Farming Workshops

02:47 The Black Curtain of Coffee

04:52 Corruption and Challenges in Coffee Production

08:03 Economic Oppression in Coffee Supply Chains

10:10 The Importance of Transparency in Coffee Pricing

12:22 Currency and Coffee Trade in Ethiopia

14:33 Exposing Industry Secrets and Corruption

17:18 The Role of Regenerative Agriculture

19:52 Consumer Awareness and Industry Labels

22:41 Values-Driven Business in Coffee

24:40 Closing Thoughts and Call to Action

Connect with Bob and Michelle here:

https://www.onebiggislandinspace.com/

https://www.biggby.com/

https://www.youtube.com/channel/UClWNU4DXZ9fA6u96Yf-4o_g

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Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

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📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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