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Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guests in this series are Bob and Michelle Fish from Biggby Coffee and One Bigg Island In Space. With 400+ franchises in 12 states across the United States and 100 more already signed, Biggby is exceeding growth expectations that appear to be unaffected by the current challenges facing most businesses related to price and supply.

The 5 episodes of this series are:

1. What Is The Black Curtain of Coffee? - https://youtu.be/PbcDAd3BcJ0

2. Why The Black Curtain of Coffee Exists - https://youtu.be/Yir70xf053U

3. Who Benefits From The Black Curtain of Coffee? - https://youtu.be/V544FTKyaREE

4. Consequences of The Black Curtain of Coffee - https://youtu.be/LHtHkTOTzIA

5. The Future of Coffee - https://youtu.be/bWu2eEFISyg

Join Lee Safar on The Daily Coffee Pro by Map It Forward, featuring Bob and Michelle Fish from Bigby Coffee.

Discover the impact of climate change on coffee production, regenerative coffee farming workshops, and the industry's future.

Delve into discussions on climate change consequences, market dynamics, and the importance of sustainable farming practices.

Watch now and learn how to contribute to a sustainable coffee future!

00:00 Introduction: The Hidden Forces Behind Coffee Prices

00:18 Exciting News: On-Demand Regenerative Coffee Farming Workshops

01:39 Behind the Black Curtain of Coffee with Bob and Michelle Fish

02:41 The Impact of Climate Change on Coffee Production

05:33 The Consequences of Coffee Market Speculation

13:06 The Urgency of Regenerative Agriculture

17:01 The Dark History of Chemical Fertilizers

21:05 Marketing's Role in Shaping Consumer Behavior

23:10 Building a Sustainable Coffee Business

25:21 Looking Ahead: The Future of the Coffee Industry

25:43 Conclusion: Support and Stay Tuned

Connect with Bob and Michelle here:

https://www.onebiggislandinspace.com/

https://www.biggby.com/

https://www.youtube.com/channel/UClWNU4DXZ9fA6u96Yf-4o_g

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Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

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📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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Apple Podcasts: https://apple.co/3LgSXio

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